Eric loves snow.
His fondest childhood memories involve days off because of a chance snow storm and family vacations skiing in New England. At the first opportunity, Eric headed West where the mountains are bigger and the snow is deeper. In the winter, you would find him skiing and snow shoeing, in spring and summer he would enjoy that same snow, rafting and kayaking on the western rivers.
As he got older, as most of us eventually do, he noticed that the spirit was willing but often times the body had aches, pains and soreness from the activities he is passionate about like hiking, skiing and rafting. He thought there must be a way to take a plant-based approach to reducing aches and pains from exercise and recovering faster.
He thought. "What if we developed a product line that blended effective doses of plant-based ingredients to reduce inflammation from exercise and help people enjoy the activities they love…"
And Amari was born.
Amari is dedicated to providing active lifestyle consumers with tasty, convenient, effective products that help them Play Longer and Recover Faster.
We believe the latest scientific evidence supports staying active and physical activity are the best ways to stay healthy. The math is simple. Improved soil health = better ingredients = increased human health, which encourages our bodies to recover faster and perform at their best. Amari supports regenerative agriculture because what's good for the soil is good for us. That access to wild places and having fun outside is important and part of where we come from. It keeps us young and creates a better place for all. Access to the outdoors is access to our souls.