Entrepreneurial Journey

Entrepreneurial Marathon

Hi, I’m Eric, founder & CEO of Amari, a new supplement company that provides active lifestyle consumers with conv...

Empathy

Hi, I’m Eric, founder & CEO of Amari, a new supplement company that provides active lifestyle consumers with conv...

Authenticity

Hi, I’m Eric, founder & CEO of Amari, a new supplement company that provides active lifestyle consumers with conv...

On the Practical Side…

In this post we share some of the practical steps we’ve taken based on the observations from our product launch. Hi, ...

Early Observations from Amari’s Launch

We share a few early observations from the first few weeks of sales…

Video Intro & Approach to Launch Email...

Amari launched its first product on the 2nd of April.  It is a blend of adaptogenic herbs and CBD formulated to decrease inflammation from exercise and improve joint comfort.  You just mix it with water and enjoy. We share some of our early observations launching a product last week in 5-minute video clips. 

Build Your Own Compass

We, like most, look to trusted sources of industry information to form opinions, gain insight and map out a path forward.  But what do you do when most of that information centers on survival and waiting until the clouds part? This can create a bunker mentality and a tendency to hunker down and take the grenades.  Instead, create your own guide.  As an early stage startup, we had a couple of things going for us that created opportunity. 

Uncharted Waters

  Read more about an early stage company launching a consumer packaged good in the times of COVID.
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